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Chapter 1: What Is Marketing?

13 years ago • 3737 Views

Chapter 16: The Marketing Plan

13 years ago • 2673 Views

Chapter 15: Price, the Only Revenue Generator

13 years ago • 1935 Views

Chapter 11: Advertising, Integrated Marketing Communications, and the Changing Media Landscape

13 years ago • 3175 Views

Chapter 14: Customer Satisfaction, Loyalty, and Empowerment

13 years ago • 2587 Views

Chapter 13: Professional Selling

13 years ago • 8349 Views

Chapter 12: Public Relations and Sales Promotions

13 years ago • 2159 Views

Chapter 10: Gathering and Using Information: Marketing Research and Market Intelligence

13 years ago • 2492 Views

Chapter 9: Using Supply Chains to Create Value for Customers

13 years ago • 2498 Views

Chapter 8: Using Marketing Channels to Create Value for Customers

13 years ago • 5272 Views

Chapter 6: Creating Offerings

13 years ago • 2045 Views

Chapter 7: Developing and Managing Offerings

13 years ago • 1858 Views

Chapter 5: Market Segmenting, Targeting, and Positioning

13 years ago • 9863 Views

Chapter 4: Business Buying Behavior

13 years ago • 9223 Views

Chapter 3: Consumer Behavior—How People Make Buying Decisions

13 years ago • 3233 Views

Chapter 2: Strategic Planning

13 years ago • 1976 Views