Kate Thompson

Melbourne, Australia, Victoria Australia

Communications Planning & Content Strategy

Advertising / Marketing / PR

The days of conventional marketing are over. Driven by seismic shifts in media and technology, communications and brand experiences are no longer delivered en masse, as static and controlled ideas; they’re distributed, personal, and inherently participatory, and they often move in real-time. This poses a challenge for businesses large and small – adapt or … become grossly irrelevant. Culturally, we’ve just entered a ‘post-truth’ era. We live in a world divided by fear; trust in all of our major institutions is at an all time low, and people are now more inclined than ever to be influenced by appeals to their personal beliefs – which may be wrong! – than by objective facts. One has to qu...