Personal Information
Organization / Workplace
Melbourne, Australia, Victoria Australia
Occupation
Communications Planning & Content Strategy
Industry
Advertising / Marketing / PR
Website
twitter.com/votekatet
About
The days of conventional marketing are over. Driven by seismic shifts in media and technology, communications and brand experiences are no longer delivered en masse, as static and controlled ideas; they’re distributed, personal, and inherently participatory, and they often move in real-time. This poses a challenge for businesses large and small – adapt or … become grossly irrelevant.
Culturally, we’ve just entered a ‘post-truth’ era. We live in a world divided by fear; trust in all of our major institutions is at an all time low, and people are now more inclined than ever to be influenced by appeals to their personal beliefs – which may be wrong! – than by objective facts. One has to qu...
- Presentations
- Documents
- Infographics
15 Tips for Compelling Company Updates on LinkedIn
LinkedIn
•
10 years ago
Crap. The Content Marketing Deluge.
Velocity Partners
•
11 years ago
Social, Digital & Mobile Around The World (January 2014)
We Are Social Singapore
•
10 years ago
The Future of Everything
Charbel Zeaiter
•
7 years ago
Pixar's 22 Rules to Phenomenal Storytelling
Gavin McMahon
•
10 years ago
Start-up of You, Visual Summary
Reid Hoffman
•
11 years ago
99 Facts on the Future of Business
removed_98c8d4827eb0208c4db118838b8f6010
•
10 years ago
Storytelling in 2014
Gary Vaynerchuk
•
10 years ago
What the F**k is Social Media NOW?
Martafy!
•
13 years ago
What is Comms Planning?
Julian Cole
•
10 years ago
Digital Strategy Toolbox
Julian Cole
•
11 years ago
Sharing is the New Buying: How to Win in the Collaborative Economy
Jeremiah Owyang
•
10 years ago
50 planners to watch in 2014 - The Planning Salon
Julian Cole
•
10 years ago
The World's Biggest Social Media Team
TourismAustralia
•
11 years ago
The battle for attention
Newsworks
•
8 years ago
Connect With Your Audience
Slides That Rock
•
12 years ago
The 7 Principles of Conversion Centered Design
Kissmetrics on SlideShare
•
10 years ago
[Report] The Evolution of Social Business: Six Stages of Social Media Transformation, by Charlene Li and Brian Solis
Altimeter, a Prophet Company
•
11 years ago
[Report] The Rise of Digital Influence, by Brian Solis
Altimeter, a Prophet Company
•
12 years ago
Trending the Future: Apple iBeacon
space150
•
10 years ago